Beauty of Joseon

Moisturizing face cream with rice and ginseng is the brand’s very first product and its main hit! It has comprehensive healing functionality: it copes well with dryness and dehydration, increases skin immunity and strengthens its protective functions, improves complexion, restores optimal hydro-lipid balance and slows down the aging process. Actively nourishes the skin, eliminating tightness and flaking, and has a prolonged moisturizing effect. Promotes the formation of a barrier on the skin surface that protects against excessive moisture loss and dehydration. Restores optimal water-fat balance and protects against external irritants. The rich creamy texture restores a healthy glow and is well suited as a base for makeup. Suitable for dry, normal and combination skin. Volume: 50 ml

Hydrophilic balm with rice and probiotics has a delicate texture and perfectly dissolves makeup and sunscreen, cleanses pores and prevents clogging, moisturizes and softens after cleansing. The product does not irritate the eyes and is great for removing makeup from the eyes and lips. Sherbet balm contains fermented soybean extract, rice bran oil, sea buckthorn oil, oat and bead extract. Suitable for all skin types. Volume: 100 ml

Light sunscreen with panthenol has a weightless lotion texture that is quickly absorbed, does not leave stickiness or white marks even when applied in several layers. Feels comfortable on the skin, moisturizes and softens. The product protects against UVA-UVB radiation, preventing sunburn, pigmentation and signs of photoaging. Soothes, maintains a natural protective barrier, prevents dryness. Contains photostable chemical UV filters of the new generation, which do not require renewal for up to 8 hours in urban conditions. Main active ingredients: Rice water moisturizes, soothes, gives a healthy glow, evens out tone and relief. Rice amino acids and rice oligopeptide-1 penetrate deep into the skin and attract water molecules, thereby providing long-lasting hydration. Panthenol (vitamin B5) relieves redness and itching, strengthens the hydrolipid barrier, prevents moisture evaporation, promotes recovery. For all skin types. Protection factor SPF50+ PA++++ Volume: 50 ml

Formulated with rice extract, probiotics and mild chemical filters, this sunscreen provides effective protection against the harmful effects of the sun's rays in equal measure, as well as soothing and brightening effects, helping to restore the microbiome and strengthen the skin's protective layer. The sunscreen has a lightweight texture that is quickly absorbed and does not weigh down the skin, leaving no white residue or sticky feeling after application. Dermatologically tested and found to be safe for sensitive skin. Volume 50 ml