Beauty of Joseon

The moisturizing serum has a soft brightening effect, evens out the tone, eliminates dullness, returns a healthy and fresh color to the face. Fills the skin with tone and natural radiance. Replenishes the lack of moisture in the cells of the epidermis, fights dryness and flaking. Promotes whitening of post-acne, pigmentation and resolves stagnant spots. Provides an additional calming effect, heals inflammation. Main active ingredients: 68% rice bran water saturates with essential nutrients, restores the hydro-lipid balance, rejuvenates, prevents aging of the epidermis. 2% alpha-arbutin reduces the production of melanin pigment, has an antiseptic effect, eliminates swelling and dull tone, and also softens, conditions and helps cope with oxidative stress, slowing down age-related changes. Suitable for all skin types. Volume 30 ml

Active radiance serum fills the skin with essential nutrients, relieves dryness and intensely moisturizes. It has an anti-inflammatory effect, strengthens the immune system, normalizes the functioning of the sebaceous glands and gently brightens. Promotes healing of inflammation and acne, reduces sebum production during the day and tightens enlarged pores. Nourishes the skin, eliminates flaking and tightness, restores water-fat balance. Main active ingredients: 60% propolis extract has powerful antibacterial properties that help prevent inflammation. Restores hydro-lipid balance, strengthens the protective barrier and protects against the harmful effects of external factors. 2% niacinamide increases the synthesis of ceramides, eliminates dryness, tightness and flaking. Slows down the delivery of melanin to the epidermis, prevents the formation of age spots. 0.5% BHA acid (Betaine Salicylate) exfoliates dead skin cells, stimulates cellular renewal, has an antimicrobial effect, normalizes skin pH and the functioning of the sebaceous glands, improves complexion. Suitable for all skin types. Volume: 30 ml

It is an brightening serum that contains Centella Asiatica extract and Vitamin C as main ingredients. The disadvantages of existing pure vitamin C products in the market, such as stickiness, greasiness, and dryness, were improved. Also, the irritation level of the product was reduced as well by using highly stable vitamin C derivatives. Organic Centella asiatica extract with a high active ingredient content is used and blended together to further enhance skin soothing and moisturization. Volume: 30 ml

The matte sun stick provides reliable UV protection, leaving a natural matte finish without stickiness or greasy film. The product prevents sunburn, pigmentation and photoaging, and prevents oily shine. Great for resurfacing and adding a protective layer. Contains photostable chemical UV filters, wormwood, green tea, centella, neem and eggplant extracts, as well as panthenol, amber powder and boron nitride. Volume: 18 g

A gel based on adzuki bean extract is an excellent product for moisturizing oily and combination skin, which replenishes the lack of moisture, normalizes sebum production and prevents the appearance of oily shine. The product with a weightless gel texture is pleasantly refreshing, quickly absorbed, and does not weigh down. Slows down the aging process, maintains skin elasticity and smoothness, evens out the relief. Volume: 100 ml

Light sunscreen with panthenol has a weightless lotion texture that is quickly absorbed, does not leave stickiness or white marks even when applied in several layers. Feels comfortable on the skin, moisturizes and softens. The product protects against UVA-UVB radiation, preventing sunburn, pigmentation and signs of photoaging. Soothes, maintains a natural protective barrier, prevents dryness. Contains photostable chemical UV filters of the new generation, which do not require renewal for up to 8 hours in urban conditions. Main active ingredients: Rice water moisturizes, soothes, gives a healthy glow, evens out tone and relief. Rice amino acids and rice oligopeptide-1 penetrate deep into the skin and attract water molecules, thereby providing long-lasting hydration. Panthenol (vitamin B5) relieves redness and itching, strengthens the hydrolipid barrier, prevents moisture evaporation, promotes recovery. For all skin types. Protection factor SPF50+ PA++++ Volume: 50 ml

Regenerating serum based on ginseng hydrolate and snail mucin works to restore and regenerate the skin, nourishes and moisturizes the skin, improves tissue firmness and elasticity, which, in turn, helps to smooth and prevent the formation of wrinkles, evens out the overall tone. The very light and pleasant texture of the product is quickly absorbed, leaving no stickiness, while it moisturizes and saturates the skin with nutrients. The product does not contain chemical fragrances or dyes, and its transparent golden color and slight smell of ginseng was acquired due to the high concentration of ginseng hydrolate in the composition. Volume 30ml